Two black and white studio portraits side by side

Journal · Portrait guide

Corporate portraits that build trust

Before a client calls, before a candidate applies, before a journalist writes, they look at your face. Here is how we plan portrait sessions for companies and professionals in Marrakech.

5 min read

People do business with people. A clear, warm, professional portrait tells clients you are serious and approachable at the same time. A team page where everyone matches tells them the company is organised. A blurry selfie cropped from a holiday photo tells them the opposite.

We photograph corporate portraits and headshots in our studio and on location. This is how we plan a session.

Why portraits matter

Your portrait appears everywhere: LinkedIn, the website, proposals, conference programmes, press articles, email signatures. It is often the most viewed picture of your business, and it shapes the first impression in a fraction of a second.

Photo tipLook straight into the lens with a relaxed, slight smile. It reads as confident and open.

A confident man in a dark suit and white shirt against a grey background
Confident, open, professional: in one look.

Choose a style

Classic studio: a plain grey or white background, soft light, perfect for teams and LinkedIn. Dark and dramatic: a black background with sculpted light, for founders, creatives and luxury brands. Black and white: timeless, ideal for press and leadership pages. Environmental: people in their workplace, for stories and about pages.

Pick one style for the whole company, and keep it.

Photo tipLook at the colours of your website and brand before choosing the background. The portraits should feel part of it.

A woman in a navy suit with glasses, arms crossed, on a grey background
Classic studio: clean and timeless.
A woman in black against a black background with sculpted light
Dark and dramatic: for founders and luxury brands.

Keep a team consistent

Same background, same light, same framing, same height in the frame. When the team grows, new people can be photographed months later and still match, as long as the set-up is written down.

For larger teams, we set up a studio in your office and photograph everyone in a few minutes each.

Photo tipKeep a record of the light set-up, lens and framing. It is the secret of a team page that always matches.

A smiling older man in a blazer and scarf on a grey background
Same background, same light, same framing…
A man in a black shirt with arms crossed on a grey background
…so every face belongs to the same team.

What to wear

Solid colours, no busy patterns or logos. Clothes that fit well at the shoulders, since the frame is mostly chest-up. Navy, grey, white, black and earth tones always work; one bright colour can work for a creative brand. Bring two options, one light and one dark.

Keep jewellery simple, check glasses for reflections, and plan a haircut a week before rather than the day before.

Photo tipIron everything the night before and bring it on a hanger. Creases show more on camera than in a mirror.

A smiling woman with glasses in a patterned blouse, arms crossed
Simple, well-fitted clothes let the face lead.

On the day

Most people do not like being photographed, and that is fine. A good portrait session is a conversation: we talk, we try a few poses, we show you the pictures on screen and adjust. It takes a few minutes for people to relax, and that is when the best frames come.

Photo tipThink of someone you like talking to just before the shot. The smile reaches the eyes.

A smiling man in a white shirt with arms crossed against a black background
Relaxed, then the real smile arrives.

Environmental portraits

For about pages, articles and annual reports, show people where they work: the chef in the kitchen, the architect on site, the craftsman in the workshop, the manager in the hotel lobby. These pictures tell a story a studio cannot.

Photo tipKeep the background slightly out of focus so it tells the story without competing with the face.

A potter standing in his workshop among shelves of clay jars
People where they work: a story a studio can’t tell.

Delivery and use

Ask for a square crop for LinkedIn and profile pictures, a vertical crop for the website, a horizontal version with space for text for articles and conference slides, and high-resolution files for print and press.

Update portraits every two to three years, or after a big change in look. People should recognise you when you walk into the meeting.

Photo tipName the files with each person’s name and role. It makes the website update a five-minute job.

A smiling bald man with a beard in a white shirt against a black background
One session, every crop: LinkedIn, website, press.

Book a portrait session

Tell us how many people, the style you like and whether you prefer our studio or your office. We will send a plan and a quote. See our portrait and corporate photography in Marrakech, and our event coverage for conferences and team days.

Questions about corporate portraits

How long does a corporate portrait session take?

Around 15 to 30 minutes per person for individual portraits, and a few minutes per person for team headshots in a mobile studio.

Can you photograph our team at our office in Marrakech?

Yes. We bring a mobile studio with backgrounds and lights and set it up in a meeting room.

What should I wear for a professional headshot?

Solid colours, well-fitted clothes, simple jewellery. Bring a light and a dark option.

Do you retouch the portraits?

Yes, with a natural touch: skin, stray hairs and small distractions, while keeping you looking like yourself.

Can new team members be photographed later to match?

Yes. We keep a record of the set-up so new portraits match the rest of the team.

Shooting in Marrakech?

Let’s make something

Get a quote One minute, no commitment

Tell us about your project

What do you need? Pick any
When?

We usually reply the same day.

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